Posted by: João | April 11, 2009

Estonia’s Bank of Happiness: trading good deeds

“To become a client, an Estonian must register online, listing the useful things that he can do for others (eg, grocery shopping, walking a dog, fixing cars) and those that he would like done unto him (eg, having a suit darned or windows cleaned). The “bank” — really an internet portal to allow the civic-minded across Estonia to network altruistically with each other — will formally open for business in May. Professor Martin Seligman, a psychologist at the University of Pennsylvania, calls it “a creative idea, worth following closely”.”

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